Following a sustained period of growth, Waterstons recognised that its workplace no longer reflected the way its people worked or the ambitions of the business. Rather than beginning with a traditional design brief, GT3’s Consultancy team worked alongside leadership and employees to understand the organisation’s culture, behaviours and aspirations before any design work began. Through workshops, interviews and collaborative engagement, the team developed a workplace strategy rooted in the needs of the business and the people who use it every day.

These insights informed the interior design, resulting in a flexible workplace built around a variety of task-based settings that encourage collaboration, focused work, creativity and social interaction. The design embraces Waterstons’ vibrant identity while providing adaptable spaces that support different working styles and enable the business to continue evolving. Rather than delivering a conventional office refurbishment, the project demonstrates how workplace strategy and interior design can work together to strengthen culture, improve wellbeing and create an environment where people can perform at their best.